Sales Executive CV Example (UK, 2026)
ATS-optimised · UK format · Ready to customise
Marcus Obi
B2B Sales Executive
London, UK
Profile
B2B Sales Executive with 4 years of SaaS and professional services sales, consistently performing at 115%+ of quota. Generated £2.1M in new logo ARR across 2023–24 at Sage through outbound prospecting, consultative selling and multi-threaded deal management. Looking for an Account Executive role at a Series A-C SaaS company.
Work Experience
Sales Executive (SMB)
Sage Group plc
Mar 2021 – Present
- Generated £2.1M in new ARR across 2023–24 against a £1.8M target — 117% attainment — through a structured outbound and inbound pipeline across 200 SMB accounts.
- Reduced average sales cycle from 38 to 24 days by introducing a qualification framework (MEDDIC) that filtered unqualified opportunities earlier.
Business Development Representative
Zendesk UK
Jun 2019 – Feb 2021
- Exceeded SDR quota for 7 consecutive quarters, booking 210% of meeting targets in Q4 2020 through a personalised LinkedIn outreach sequence.
- Promoted to Senior BDR within 14 months — the fastest promotion in the UK BDR team in 3 years.
Education
BA Business Studies (2:1)
University of Birmingham
2015–2018
Key Skills
ATS Score: 88%
This CV passes the ATS filters used by most UK employers. Single-column layout, standard headings, keyword-optimised.
4 Tips for Sales Executive CVs
Always lead with your quota attainment percentage — "118% of quota FY2024" is the single most important number on a sales CV.
Include your deal types: average contract value, sales cycle length, whether you sell to SMB, mid-market or enterprise. These are critical filters for hiring managers.
Name the sales methodology you use (MEDDIC, Challenger, SPIN, BANT) — these signal process discipline and a language that resonates with revenue leaders.
Include CRM proficiency — Salesforce, HubSpot, Pipedrive — and any sales engagement tools (Gong, Outreach, Salesloft) that you use day-to-day.
Sales Executive CV — Frequently Asked Questions
How do I write a sales CV with no quota history?
Focus on volume metrics instead: calls made, meetings booked, pipeline generated (£ value), deals progressed. Conversion rates from one stage to the next also show commercial effectiveness.
Should a sales CV be one or two pages?
One page if under 5 years of experience, two pages for senior roles. Recruiters in sales move fast — keep it punchy, numbers-forward, and scannable.
How important is industry experience in sales hiring?
It depends. SaaS companies often hire across industries if the deal structure is similar. Highly regulated sectors (pharma, finance) typically require industry-specific experience. Always check the job description.
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